Social media is a powerful tool.
It attracts 3.96 billion users.
So we know that everyone’s using it, including your potential customer, but you might be wondering how you can grab their attention and attract them to your products or services. That’s the question that rattles the brains of a lot of our clients.
Standing out amongst the noise, and honing in on how your business can make a difference to your customer with your product or service, is really what’s it’s about.
Here we share our top tips to making the most out of your social platforms, with simple but effective ideas which you can start using today!
Make REAL connections.
The beauty of social media is that it’s instant and easy to use. This means that you have the opportunity to respond to customer questions, reply to comments, messages and other feedback in real time. This is what will drive your audience’s loyalty and turn those new found connections into customers.
Build brand awareness.
Building brand awareness is something you should definitely be doing on your social media platforms. Your potential customer wants to feel like they know your business and what it stands for. You should aim to create authentic, insightful posts that are unique to your business. You should follow a distinctive style and tone of voice which works to align with your company values. This will make your business stand out and give your customers a reason to buy from you instead of competitors.
Be an expert and share relevant industry information.
Being an expert in your field will reward you. People love to learn and find out something they didn’t already know. If you can share your expertise and knowledge along with any relevant industry information in a fun and interesting way, you will build not only trust, but loyal connections on social media. These connections will recognise your business more easily and will be more likely to buy from you.
Giveaways & competitions.
Running regular giveaways and competitions on your social media platforms will get your content seen by more people.
This is because you can make your competition shareable amongst social communities by doing something very simple. One of the call to actions on the competition post could be that to enter, people need to share your post on their page or in their story. The more people that share your competition, the more people will see your business. More leads = more conversions!
Takeaway = Social media can sometimes feel like a big and noisy place but there is space for your business to thrive.
Fancy a chat about how we can help you attract new customers, get in touch with us today at 01702 910337 or email firstname.lastname@example.org